Music Exploration
Aiming for: premium feel

Initial note: When exploring what kind of sound/music could increase the premium feel of Planet Fitness’ marketing campaigns in the audio realm, a few ideas come to mind. First off, I believe the music should be simple & beat-driven. Not in-your-face or heavy, but rather upbeat, fun, and playful. A key to achieving this would be to aim for a clean, consistent sonic brand to play through all of PF’s marketing efforts. This could be achieved in a number of ways, including a brand mnemonic or a custom library of interchangeable tracks that live within the same realm, but could be used for different purposes and different settings.

Below, we have listed out a few samples of what we think might work as a starting point for this exploration.

soulful swagger, horns, fun

And lastly, a few more hip-hop-leaning samples from our library that we think might also fit the goal HERE